DESCOVY FOR PrEP “We’re 100% worth it”

I was part of the team working on the "We're 100% worth it" campaign for DESCOVY FOR PrEP. The campaign was created in collaboration with the Keith Haring Foundation, and merges Keith's activism with the goal of Gilead to end the HIV epidemic.

 As a copywriter on the team, my primary role was writing digital pull-through tactics stemming from the campaign, which focused on the website and the emails that drive to it. This required a combination of skills, drawing on my ability to write both promotional and technical copy.

Email Headers

Campaign Emails